Senior Brand Designer · Warsaw, Poland

Brand. Campaign.
Event. Product.
Made to scale.

Senior brand designer with over 6 years building brand systems, directing campaigns, and delivering production-ready work across events, products, and digital touchpoints, with AI woven through the entire process. Currently shaping the global brand presence of Strategy, the world's largest Bitcoin treasury company.

Strategy (formerly MicroStrategy)

Senior Brand Designer

LinkedIn ↗

ilona.harhasevich@gmail.com

Design that ships, at any scale.

I own projects end-to-end, from the first creative direction call to the vendor-ready file, and build systems that keep working after I'm done. My background spans brand identity, global event design, campaign art direction, digital advertising, and physical product design, with AI integrated throughout as a core part of how I work.

Based in Warsaw. Working globally.

Brand Identity
Design Systems
Event Design
Large-Format Print
Campaign Art Direction
AI-Assisted Production
Digital Advertising & Social
Design Enablement
Canva Systems
Physical Product Design

Tools

Figma · Adobe CC · Canva · Higgsfield · Nano Banana · Midjourney · Kling · ChatGPT · Claude · Claude Code

Selected Work

5 case studies
The Bitcoin Strategy Game

Product Design · Print Production

The Bitcoin Strategy Game

End-to-end product design for a physical board game shipped to Las Vegas, from game board to packaging to rulebook.

View case study →
Strategy World 2026

Event Design · Large-Format Production

Strategy World 2026

Hundreds of assets across the Wynn Las Vegas, covering booths, signage, wayfinding, merch store, and a full venue design system for 1,400+ attendees.

View case study →
STRC Brand Direction

Campaign Art Direction · Product Design

STRC Brand Direction

Three campaign worlds pulled from Strategy's existing STRC video ads, White Lotus, Landman, and Matrix, extended into physical merch for the Strategy Merch Store.

View case study →
Clibiya

Brand Identity · Canva Systems · Website Art Direction

Clibiya

Full brand identity rebuild for a circular economy trading company, from broken starting point to a live system at clibiya.com, with Canva templates so their team runs it without me.

View case study →
BCA Dance Competitions

Campaign Art Direction · Event Design

BCA Dance Competitions

Five years as sole designer for Belarusian dance competitions, owning campaigns, ads, physical event production, and ongoing website support across 5–7 events a year.

View case study →
Coming soon

In Progress

Something new is brewing

The next case study is in the works — check back soon.

Get in touch

Let's make
something worth
shipping.